FOR MEDIA RELEASE CONTACT: Darlene Bigler
DATE: Friday, September 7, 2017 PHONE: 724/228-8125
Community Action Southwest Changes Name
Community Action Southwest has served and strengthened Washington and Greene county communities for the past 52 years. Originally known as Washington Greene Community Action Corporation, the organization adopted its current name in 1994. In 2014, CAS acquired Try-Again Homes, adding foster care and adoption, and youth and family services to its wide array of programs which include Early Head Start, Head Start, PA Pre-K Counts, WIC, senior services, adult education, job development, financial literacy, homeownership and others. The merger also expanded the organization’s service area to neighboring counties as well as parts of West Virginia. Today, the organization’s $21 million operating budget and 340 employees inspire 20,000 people each year to break barriers and build futures.
According to Darlene J. Bigler, CEO, “In recent years, our organization has expanded into new areas of service and geographic locations; we are rebranding to clarify those services and amplify our impact. We see this as an opportunity to increase awareness of our organization and services, and bridge the gap between who we are and who people think we are. Our new name, logo, and taglines will help us create a clear, compelling story.
The organization will now operate under the name Blueprints, symbolizing the role we play in the futures of the members of our community. With our help, our neighbors can establish a new master plan for their lives regardless of which program or service they need. Our new name affirms our organization as a helpful authority but also positions us as a resource that inspires people to help themselves. Our tagline, “break barriers – build futures” implies that we bridge divides and close gaps. Our secondary tagline, “powered by community action” acknowledges our proud legacy and helps us transition to our new name. Our new logo, a heart made of thumbprints, represents the human experience of co-designing life solutions with our clients.”
Blueprints offers a myriad of services and programs that appeal to multiple constituencies. We’ve identified common themes that unite our efforts, which will be used to capture and describe our work. Our services will be categorized as fitting into the pillars of mind, home, health and wallet.
Michael Chaido, President of the Board of Directors said “In the past, we joked that our elevator speech, a quick introduction to our agency, would require a 50 story building. Now we can share our elevator speech in thirty seconds. Blueprints is a change agency that shapes futures by equipping and educating people to improve their lives. Independence is gained when we break barriers and build futures.”
Bigler continued “Powered by community action, we serve our neighbors from cradle to grave. We co-design solutions that encourage self-made stability. Anyone can achieve a personal revolution with tools that power the mind, home, health and wallet.”
In the coming months, the organization will complete their rebranding campaign with new signage on their buildings in Washington and Greene counties, and Fairmont and Parkersburg in West Virginia. A new website is under development, and will be supported with printed materials about Blueprints and its services.
Chaido said “Our name and the way in which we tell our story is changing, but our mission remains the same. We are a catalyst that mobilizes the resources of the communities we serve to enable families and individuals to attain the skills, knowledge, motivations and opportunities to become self-sufficient.”
Blueprints invites you to follow their impact throughout our community at myblueprints.org.
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